Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top 5 places in the 2017 BrandZ TM Top 100 Most Valuable Global Brands ranking.
Amazon achieved the highest dollar value growth of all brands in the Top 100 ranking, increasing by $40.3 billion (+41%) to $139.3 billion to take the no. 4 position.
Google, Apple and Microsoft retain the top three positions, growing their brand value +7% to $245.6 billion, +3% to $234.7 billion and +18% to $143.2 billion respectively over the past year, while Facebook, at no. 5, grew +27% to $129.8 billion.
Nine of the Top 10 are technology-related brands, as are all seven of the newcomers to the top 100 in 2017: XFinity, YouTube, Hewlett Packard Enterprise, Salesforce, Netflix, Snapchat and Sprint.
This year, the total brand value of the Top 100 brands has risen +8% to $3.64 trillion, compared with +3% in 2016, while the number of brands worth more than $100 billion has increased from six to nine.
More than half of the Top 100’s total brand value is contributed by technology-related brands (a definition that includes telecoms and online retailers), up from a third in 2006, and these have grown +16% in the last year compared with +4% for non-tech brands.
Additional highlights in this year’s ranking include Chinese brand Tencent (no.8), which saw increased use of its social platform WeChat and entered the Top 10 for the first time, with a brand value increase of +27% to $108.3 billion.
Source: Business Tech
