Toshiba aims to breathe new life into its strategy for South Africa, with a focus on the business computing market through the development of business to business PC devices and solutions.
Toshiba said on Thursday (23 March), that it will concentrate its efforts on the government, higher education and wider public sector in South Africa.
“With over 30 years heritage in the business device market, solving business challenges and driving efficiencies is in our DNA. We have been present in the South African market for several years providing advanced technological solutions through our PC offerings,” said Ronald Ravel, director B2B South Africa, Toshiba South Africa.
“Our renewed focus is to grow our presence in South Africa substantially, ensure we are seen as a leading B2B PC business and put ourselves in the best possible position to thrive in a competitive sector. Our strong in-country partnership play a vital role in ensuring the end-user has access to our product solutions.”
The Japan- based conglomerate said it has adopted a more focused B2B distribution strategy with JSE-listed assembler and distributors of personal computers and complementary ICT products, Mustek.
“We believe the investments we are making across EMEA are creating strong conditions for growing our PC business in our core regions and sectors,” said Ravel. “We’re confident in the strength of our renewed strategy and are aiming for continued growth across South Africa.”
Source: Business Tech